Willpower
Discipline
Do what you said you would do — even when you do not feel like doing it.
Free Character Class
Who are you becoming?
There is a gap between who you are today and who you know you could become. Learn what is shaping your decisions — and start building that person on purpose.
Start the Free Character Class
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Free. No credit card. All 20 chapters available from day one.
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Award-winning documentary
Raise the Bar — 8.0 on IMDb
Four decades of coaching
From the grassroots to pro sports to the corporate world
XPS Network — Founder
Coach to the coaches
Premier League · NBA · NFL
What this helps you build
Become someone you can rely on.
Character shows up in the decisions you make when motivation fades, pressure rises and nobody is there to make the choice for you.
Mental training
Composure
Handle your own head when pressure, failure or uncertainty enters the room.
Self-control
Control
Make deliberate decisions instead of letting impulse make them for you.
Values & standards
Direction
Turn what matters to you into standards, choices and action you can repeat.
Self-awareness
Clarity
See the patterns shaping your behavior before those patterns become your default.
Character coaching
Character
Build the person you want to become — one decision and one repetition at a time.
The story starts here
A girls basketball team won a national championship — and refused their medals.
Critical thinkers in the making challenged the status quo — then built their own club and turned their legacy into the Ethos of Athena character coaching program.
By the end of our free class, you’ll understand how these girls are coached to become mentally strong leaders — in ways many adults wish they had been.
We’re thrilled to be making this training available to you — so you can build your character every single day in an environment that pursues excellence.
What the 20 chapters help you do
See yourself more clearly.
This is not another collection of motivational ideas. It is an introduction to how character is actually formed — and how you can start taking a more deliberate role in who you become.
See
See what is shaping you now.
Recognize the patterns, values, habits and influences already steering your decisions.
Understand
Understand why you react the way you do.
Connect the small choices you repeat with the character that shows up under pressure.
Build
Start building on purpose.
Leave each chapter with questions and practical actions you can apply to your own life.
Meet your instructor
Brynjar Karl, founder of EOA
Coach BK has spent four decades developing and testing performance and character-coaching methods across youth sport, professional sport and leadership environments.
His work has included athletes, coaches and organizations connected to the NBA, NFL, NCAA and Premier League — while the girls featured in Raise the Bar became one of the clearest real-world demonstrations of the coaching philosophy behind Ethos of Athena.
“I’m not here to baby you. I’m here to help you build the part of yourself that life will actually test.”
Experience across
- Universities
- Pro teams
- Fortune 500
- National federations
- Ambitious individuals
You become what you repeat. So repeat the right things.
Free. No credit card. All 20 chapters available from day one.
By signing up, you agree we may email you about the Free Character Class. You can unsubscribe any time.